Job Description
The Brand Development Manager is responsible for building consumer and trade awareness, enthusiasm and demand for the first brand released from Round 2 Spirits - Weber Ranch 1902 Vodka - through a range of activities that support our brand across a dedicated territory. These activities and deliverables will be varied, with an emphasis on developing trade relationships in the on and off premise and executing local consumer events that directly engage our target audience to drive product trial.
The BDM will report to the Region Vice President and will serve as an ambassador and brand advisor to consumers, wholesalers, and trade. The BDM will also represent the brand at regional and local industry and consumer events, and will serve as an important social media liason for the brand in the local market, creating hyper-local content in real time, and providing that to the marketing team for syndication.
Core Responsibilities and Activities
What Does Success Looks Like?
What Does this Role Require?
The information listed above is not a comprehensive listing of all day-to-day activity. Similar activities to those listed above may be required from time to time.
Qualifications:
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