Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.
Hulu’s Marketing team is seeking a Director, Subscriber Acquisition to lead our performance marketing team, overseeing media strategy, planning and execution of Hulu’s direct-response campaigns. The ideal candidate will have the right balance between strategic vision and operational chops to drive the business forward, have passion for the digital media space and creative strategy, and a deep understanding of performance tactics and platform best practices. This person should be incredibly data-savvy, with the ability to draw insights and translate them into clear action plans for internal and external teams. They will thrive in a cross-functional environment and lead in a highly dynamic and evolving environment. This person will be the go-to person within Hulu as our subject matter expert in driving efficient acquisition and engaged subscribers. They’ll also be a leader of collaboration across other functional experts across the broader DTC organization.
Responsibilities
Serve as the strategic leader and voice of all Performance Media initiatives within the company.
Set the short- and long-term strategy for all Paid Media activities designed to create demand and adoption of Hulu’s subscription services (incl. Hulu’s ad-supported plan, Hulu + Live TV, Bundle products and add-ons).
Own Hulu’s performance media mix and channel optimization efforts to drive efficient acquisition at scale.
Remain accountable for ensuring all media budgets are strategically aligned and optimized toward business goals including driving paid adds, engaged subscribers, delivering media efficiency and ROAS.
Partner with Finance and Marketing Analytics teams to build, monitor and refine annual and monthly subscriber forecasts.
Manage and track media budgets, forecasts and reporting, partnering with Marketing Finance on pacing, efficiency updates and actualizations.
Own Hulu's media experimentation strategy and iterative roadmap focused on driving incremental subscribers to the service.
Partner with Product and Product Marketing to create and track a seamless and effective full funnel customer journey.
Collaborate with Brand and Originals teams to develop integrated plans with optimal media mix between upper & lower funnel tactics.
Serve as the leader, manager and coach for the entire Subscriber Acquisition marketing team.
Lead and manage mix of in-house and agency teams, ensuring alignment with Hulu and the broader Disney Streaming goals.
Manage the in-house Ad Operations and Marketing Technology teams, overseeing programmatic/digital ad operations, audience distribution, pixel and tag management, CAPI implementation, and new technology vetting and implementation.
Act as the marketing team’s expert in product, marketing technology, privacy regulations and impact to data availability.
Collaborate with Growth leaders across Disney LOBs to share best practices, engage new media partners, or partner on joint test & learn plans.
Own creation of materials across all leadership needs inclusive of budget scenarios and business unit education.
Act as a true subject matter expert, educating stakeholders across the organization with key recommendations, campaign results, new projects and best practices.
Partner with Marketing Analytics to build out Hulu’s marketing attribution capabilities, including refining and enhancing Hulu’s media mix models.
Partner with Analytics & Data to build dashboards and regular reporting.
Oversee and approve creative strategy and asset rotation aligning with Hulu’s title priorities and strongest acquisition drivers.
Required Qualifications
10+ years of experience in performance marketing, ideally in Subscription & DTC businesses.
Expertise across all performance and biddable channels, including: Affiliates, Digital, Programmatic, Paid Social, Paid Search and Devices/CTV.
Experience working closely with ad operations teams to distribute audiences, implement pixels and review reporting/measurement across paid and owned campaigns.
Proven track record of driving strong and consistent growth with clear understanding of acquisition KPIs.
Hands-on experience managing third-party media and creative agencies, and technology partners.
Familiarity with marketing platforms and tech stacks such as Tealium, Google full suite, AppsFlyer, Adobe Analytics, LiveRamp.
Ability to quickly consume large amounts of data and draw insights that draw the business forward.
Experience managing teams of all levels (incl. people managers and ICs).
Excellent presentation and communication skills, with the ability to distill complex data and insights in a digestible format.
Passion for entertainment and innovation in the media space.
Deep interest in media experimentation and measurement.
Experience working with data visualization tools (i.e. Tableau, Looker).
Knowledge of creative best practices across all channels.
This role requires employees to be onsite four days a week, currently out of our Santa Monica, CA location, with a planned office move to our Burbank, CA location in 2026.
#JConference2025
The hiring range for this position in Santa Monica, CA is $151,000 to $202,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy nominations across daytime, primetime, news & documentary, and children’s & family categories.
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Hulu Enterprises, LLC , which is part of a business we call Disney Entertainment Television .
Hulu Enterprises, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs . We will only respond t]]> <
Location: Work Remotely - Must be located in the United States, United Kingdom, Mexico, or Australia. Unlock Your Potential as a Remote Travel Agent! If you're passionate about travel and seek a flexible, work-from-home opportunity, we want to hear from you. We provide...
...fence painting and power washing. We are scaling our sales team and is now seeking a HIGH PERFORMING sales professional to sell our painting... ...maintain minimum standards and 60% to qualify for the bonus commission. We offer you a base salary of $50k, monthly travel...
Location: Work Remotely - Must be located in the United States, United Kingdom, Mexico, or Australia. Unlock Your Potential as a Remote Travel Agent! If you're passionate about travel and seek a flexible, work-from-home opportunity, we want to hear from you. We provide...
...Description Job Description Arrange vehicle financing options for customers, sell after-... ...Requirements At least 2 years of automotive F&I experience is required Proficient... ...to prioritize tasks and have good time management skills Terms We are an Equal Opportunity...
Careers With Purpose Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated...